Beauty YouTubers are mostly known and often referred to as “Beauty Gurus”, “Beauty Vloggers”, and/or “Beauty Influencers.” They are typically young women and men who create posts and videos all about cosmetics, fashion, make-ups and other beauty related topics on YouTube.
There are more than 45,000 YouTube channels that specialize in fashion and beauty-related content, videos about makeup tutorials, cosmetic/skin care hauls, beauty recommendations and other more topics only on YouTube Community. Each month, there are over 50 million people who watch over 1.6 million minutes of consumer-created fashion and beauty videos on YouTube.
Some Beauty Influencers expand their career in the online industry and earn huge sums just by utilizing their channels as a way to branch out and utilize it for business purposes which are also executed through collaborations with some cosmetic or clothing brands. They generally fall into their designated categories like a product review, makeup tutorials, hauls and personality clips. Other YouTubers choose to abide by the simple uploading of videos as a hobby and did not after how much money they could World of Jeffree Star make with their videos.
Here’s a list of most powerful influencers or let us say Beauty Goddess in the world of YouTube
Born Brit which is also known as Zoella on YouTube. She started broadcasting from her childhood bedroom, her “hauls” or the web parlance showing off cosmetics purchases. Now, she has over 11.6 million YouTube subscribers and has a bestselling line of beauty products at U.K high street chain Superdrug at the age of 27. Her first novel, “Girl Online” broke first-week sales records according to Nielsen BookScan.
Phan’s name is a byword for influencer-turned-entrepreneur a decade after posting her first YouTube Video. She is now the co-founder of subscription cosmetics box Ipsy, which was valued at upwards of $500 million in 2015. She has stopped posting sponsored content as her business has grown, she quickly learned that it would not be sustainable for long since viewers prefer authenticity over ads.
While working in a finance job, the Dubai-based entrepreneur started blogging in 2010. Seven years later, she and her two sisters oversee a beauty empire that includes false lashes favored by Kim Kardashian and also sold in vending machines with Kattan’s face splashed on the side. Her makeup line is sold in Sephora.
Nikkie de Jager
Since she uploaded her first video in 2008, the Dutch makeup artist has accrued an enviable following which had reached over 7.2 million on Instagram. In March 2017, she debuted a collaboration with professional line Ofra, including liquid lipsticks which she had designed and a highlighter palette.
Known online as “Shaaanxo” started vlogging in 2009 to fill what she saw as a void. “I was obsessed with watching YouTubers from the USA and could never find anyone from New Zealand or Australia,” said by the Kiwi digital star. Eight years later she has now a beauty brand, xoBeauty which sells lashes and brushes.
Jeffree has been building online following since the days of MySpace. Today, his YouTube channel boasts over 4 million subscribers and a recent video announced a collaboration with fellow Top Influencers list member Manny Gutierrez.